Eid-ul-Fitr Shopping Gains Speed
Eid-ul-Fitr is set to be celebrated all across the Muslim world with great religious zeal and enthusiasm this year; And Pakistan is no exception. Now that the second Ashura of Ramadan is here, Eid shopping is rapidly gaining momentum in Pakistan. In most cities, people have started Eid-ul-Fitr preparations and can be seen shopping for clothes, shoes and food items among other things.
Young boys and girls, and even children are excited to buy new clothes, shoes and accessories to make the upcoming Eid festival as memorable as possible. Despite the hot weather, women can be seen in bazaars, happily doing their shopping. In main roadside markets, vendors can be seen setting up numerous stalls that carry henna, jewelry, clothes, shoes, accessories as well as food items.
In big cities such as Karachi, Lahore and Islamabad, mall culture has risen over the years and many people now prefer to go to malls for shopping rather than traditional bazaars. Malls are the most favorite places for women to visit in this weather, as they can easily shop in an air-conditioned environment without worrying about the heat.
The fashion industry of Pakistan is also well prepared for people’s fashion needs this year. Designers have displayed their latest Eid collection in their outlets, featuring an exquisite variety of colorful summer colors and fabrics. Designers have also introduced their handbags, shoes and jewelry collections. The price range differs according to the requirements and affordability of customers, but most people like to spend generously on Eid shopping, as it comes only once a year and they want to look their best when they meet their family and relatives on this occasion.
As the first week of July has started, the shopping frenzy is reaching its peak as salaries have started pouring in. Most companies also offer their employees Eid bonuses for additional Eid expenditures.
Internet shopping is also going hand-in-hand with traditional shopping this year, as people are becoming more and more aware of online shopping trends in Pakistan. Many women now feel comfortable ordering clothes online from websites such as Daraz.pk, Bechoonline.com and other reliable platforms that offer easy and fast shopping solutions without leaving the home. Online shopping also offers more variety, as not all designers have an outlet in the market. Many new designers prefer to advertise their business solely through social media platforms.
All in all, Eid preparations are rapidly gaining speed and Pakistanis can’t wait to celebrate this much-awaited festival with their loved ones.